Business development and growth

Growth built on compliance first.

Med Excellence United is a business development and growth firm with expertise in compliance, telemedicine, provider and pharmacy sourcing, insurance, trademark clearance, company and domain setup, media, publicity, marketing, patient acquisition, entertainment and commerce. Compliance leads everything we plan, so what you build can be advertised, paid for and defended.

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10 features from our own publicity desk, published across 8 outlets. See recent publicity

The challenge

A telemedicine brand is twenty decisions at once.

Every owner hits the same wall. The questions are not medical; they are business decisions, and each one depends on the others.

  • Which platform actually fits your model, your budget and your states?
  • Which provider network and pharmacy partners will work with you?
  • What does LegitScript expect before you even apply?
  • Which payment processors will board a telemedicine business?
  • How do you launch without an operations team already in place?
  • Who owns each decision once real patients are involved?
Our expertise

Twelve areas, one growth plan.

Compliance comes first because it decides what the other eleven can safely do. Each area below stands on its own, and they are planned together.

01

Compliance & Certification

Get ready for LegitScript Healthcare, Addiction Treatment and CBD certification, and for the ad and payment rules that follow.

02

Telemedicine

Platforms, providers, pharmacies, launch coordination and operations, planned as one setup.

03

Provider & Pharmacy Sourcing

Sourcing of providers, pharmacies, labs, mobile IV clinics and urgent care, with LegitScript status checked partner by partner.

04

Telemedicine Insurance

Coordination with vetted insurance providers for a telemedicine business, lined up with your launch.

07

Media

Company-authored features, announcements and a growing archive of published work.

08

Publicity

Placement of those features across outlets, with every live link tracked in one place.

09

Marketing

Brand, message and campaign planning for consultation offers, without unsupported claims.

11

Entertainment

Film and television memorabilia, through our Hollywood Pictures™ brand.

12

Commerce

Storefront, catalog and checkout planning for product businesses.

Our expertise · Compliance & Certification

Compliance leads. LegitScript is where it starts.

How LegitScript fits our telemedicine and marketing work

  • Telemedicine. Before platforms, providers and pharmacies are chosen, we check the plan against LegitScript's published standards, so launch is not delayed by problems that could have been found early.
  • Marketing and patient acquisition. Ads and landing pages are planned against the same standards and ad platform rules. Google and Bing advertising and card-not-present payments can depend on certification, as LegitScript describes below.
  • Everything else. Related domains, claims, checkout and refund language, and which medications you offer are reviewed in one pass instead of piece by piece.

LegitScript certification, prepared properly

LegitScript is an independent company that certifies healthcare businesses. For telemedicine brands it often decides whether you can run ads and take card payments. We help you get ready, document the business honestly and apply with fewer surprises. LegitScript alone decides whether to certify.

Why it matters

  • LegitScript says certification is a necessary part of approval for card-not-present payments with Visa and Mastercard and for advertising on Google and Bing.
  • It lists participating ad platforms as Google, Meta, Microsoft Bing, LinkedIn, TikTok, Netflix and others, each under its own ad policies. Certification does not guarantee ad approval.
  • Certified businesses show an independent check against published standards, which partners, processors and patients can look up.
  • Partners in some countries require it. LegitScript names the United States, Canada, Japan, Australia and New Zealand.

The rules: nine published standards

1. Licensure and registration

Licensed for the services you offer, where the medicine is prescribed or dispensed and where the patient is located.

2. Legal compliance

Follow the laws that apply, and never facilitate medications without the required authorization or approval.

3. Prior discipline and history

Disclose criminal, regulatory or civil history for the business, principals, key staff and practitioners over the past ten years.

4. Affiliates and partners

Affiliates and partners must meet the standards too. Partner pharmacies are generally required to be LegitScript-certified or accredited by another recognized body. You must give all domains you control and disclose all affiliates.

5. Patient services

Clearly show every state, territory or country where you offer services.

6. Privacy

Meet privacy law, including HIPAA where it applies, post a privacy policy when required and use SSL for sensitive data.

7. Validity of prescription

Prescribe or dispense only on a valid prescription, and only after care from a licensed professional.

8. Transparency

Keep every practice and offer accurate and not misleading, including claims about treatments and financial terms. Incomplete answers can lead to denial.

9. Advertising

Advertise accurately and in line with law and platform terms. Ads that break platform terms can be grounds for denial or revocation.

Summarized from LegitScript's published Healthcare Certification standards. The full standards and Terms and Conditions control.

What a review looks at beyond your homepage

  • Who owns the company, who practices medicine, who prescribes and who dispenses, and whether the real setup matches what you disclosed.
  • Owners, affiliates and related businesses, plus every other domain, old site, landing page and patient portal tied to them.
  • The patient path: intake, clinical evaluation, a provider's independent decision, then pharmacy fulfillment. Paying should not guarantee a prescription.
  • Which medications you offer. Compounded drugs, peptides and controlled substances get extra scrutiny and should be known before you apply.
  • Website and ad claims, checkout and refund terms, consent and privacy language, and whether your ads tell the same story as your site.
  • State-by-state telemedicine rules for every state you serve.

What LegitScript charges

Healthcare Certification feeAmount
Application fee, per website, nonrefundable$975
Annual certification fee, per website, due only if approved$2,150
Optional expedited review, per application (review starts within 2 business days of submission)$2,500
  • Fees are per root domain. Subdomains of a certified domain are covered.
  • Annual fees are nonrefundable, with no pro-rated refunds. You can cancel in writing at any time, and certification ends immediately.
  • Adding a website after approval means an application fee and a compliance review. If it is approved within six months of your renewal date, its first annual fee is 50% lower.
  • Large or complex organizations, such as telehealth platforms, multi-location groups and agencies, can use LegitScript's Enterprise program with its own pricing.

These are LegitScript's fees, paid to LegitScript, as listed on its site on November 8, 2026. They can change, so confirm before you apply. Med Excellence United's own support fees are separate. We scope them with you first and do not list them here.

Who can apply, and which program

  • Healthcare Certification fits businesses that sell or advertise prescription medications online, offer telemedicine that may result in a prescription, process card-not-present payments for prescription drugs, or connect patients with contracted pharmacies or providers.
  • Usually not eligible: in-person-only clinics, health insurers, supplement-only, medical device and homeopathic-only businesses, and most software platforms, unless they hold healthcare licensure, contract directly with providers or pharmacies, process prescription payments or work directly with patients. Some med spas qualify only through telemedicine prescribing or prescription payments.
  • LegitScript runs two other certification programs, covered in the next section. Substance use disorder treatment content may point to the Addiction Treatment program instead.
  • Not sure? LegitScript will review your business model and say whether you are eligible.

Three LegitScript certification programs, and where we help

We help you prepare for each of LegitScript's three certification programs. Each has its own standards, eligibility and fees, set by LegitScript.

Healthcare Certification

For telemedicine providers, pharmacies and other healthcare merchants that prescribe, dispense, facilitate or take card payments for prescription drugs. Nine published standards.

$975 application per website, then $2,150 a year per website if approved.

Addiction Treatment Certification

For licensed addiction treatment providers in the US or Canada, in person or remote. Lead generators, call centers and paid referral marketers are explicitly not eligible. Sixteen published standards, including licensing, staff qualifications, insurance, patient incentives and medication-assisted treatment.

$1,395 to $1,595 application per facility and $2,550 to $3,095 a year per facility, depending on facility count. Individual practitioners: $535 application and $1,070 a year.

CBD Certification

For CBD merchants. Google and Meta policies call for both the website and every CBD product sold on it to be certified before you advertise those products.

Website: $800 application and $1,600 a year ($2,250 a year if probationary). Products, each: application of $500 to $650 and $750 to $1,000 a year, lower at higher product counts.

Application fees are nonrefundable. Annual fees are due only if approved, are nonrefundable and can be canceled in writing at any time. These are LegitScript's fees as listed on November 8, 2026, and they can change. Our support covers preparing for these three programs, not LegitScript's other offerings.

How we help you prepare

  • Check your model, services and states against the published standards before you apply.
  • Build one application-ready file: entity records, licenses, provider and pharmacy documentation, policies and disclosures.
  • Review your site, funnel and ads for claims and practices that LegitScript or ad platforms may question.
  • Line up payment processor and ad platform needs with your certification timeline.
  • Help you get any open questions answered before LegitScript asks.

Med Excellence United is not LegitScript and is not affiliated with or endorsed by LegitScript. We help you prepare. LegitScript alone decides whether to certify, and we cannot guarantee approval or timing. Sources: Healthcare Certification, Healthcare Certification FAQ, Telemedicine Providers, All certification programs, Addiction Treatment Certification, CBD Certification pricing, CBD standards.

Our expertise · Telemedicine

Telemedicine, planned as one setup.

We help physicians and entrepreneurs plan the business side of a telemedicine venture. We do not provide medical care, and clinical decisions stay with licensed providers.

  • Platform fit. Compare white-label platforms and independent provider networks around your business model, budget and states.
  • Providers and pharmacies. Check availability, credentials and service scope with partners before anyone is selected.
  • Launch coordination. Map responsibilities, milestones and testing, and plan the backend, workflows and handoffs around the systems you choose.
  • Payments and operations. Compare billing structures and processor requirements, then plan support, reporting and partner handoffs as one operating model.

Merchant acceptance, partner approval and fees depend on each organization and your business. Legal, tax, licensing and clinical questions belong with qualified professionals.

Our expertise · Provider & Pharmacy Sourcing

Providers, pharmacies and care partners, sourced and checked.

A telemedicine business needs clinicians and fulfillment partners that will hold up to review. We source them and coordinate the introductions, and we check each partner's status on its own. We do not own or operate these providers.

  • What we source. Providers, pharmacies, labs, mobile IV clinics and urgent care partners, matched to your service model and states.
  • LegitScript status. Where a partner is LegitScript-certified, we look for that status first. LegitScript says its certification covers pharmacies and telemedicine providers, and its public site lets anyone check a website's status. We check each partner individually and do not assume one partner's status applies to another.
  • Other partner types. For labs, mobile IV clinics and urgent care, we confirm licensing and fit with the partner and its regulators, and ask for LegitScript status only where it applies to that business.
  • Payment processing. Pharmacy, lab and clinic partners affect how processors review your business, so we plan partner selection and processor applications together.

Availability, terms and acceptance are decided by each partner. Med Excellence United is not certified by, affiliated with or endorsed by LegitScript, and sourcing a partner is not a guarantee of its status. LegitScript alone decides certification. Source: LegitScript Healthcare Certification, website status check.

Our expertise · Telemedicine Insurance

Telemedicine insurance, lined up before launch.

Insurance for a telemedicine business is a set of separate decisions that depend on your model, your providers and your states. We coordinate that work with vetted insurance providers. We are not an insurance agency and we do not sell or underwrite insurance.

  • What to ask about. Build a plain list of the questions to take to a licensed insurance professional, based on your platform, providers and services.
  • Vetted providers. Check licensing, availability and service scope with each provider before anyone is selected.
  • Timing with launch. Line up applications, documents and start dates with your platform, provider and payment processing setup.

Coverage, eligibility and pricing are decided by each insurer. This is business coordination, not insurance, legal or tax advice.

Our expertise · Trademark Clearance & Research

Trademark clearance and research before you build the brand.

A name is expensive to change once the site, ads and packaging carry it. We organize the research and coordinate review with vetted trademark attorneys. We are not a law firm and do not give legal advice.

  • Name and logo research. Search public trademark records and the market for names or marks that may conflict with yours, and summarize what turns up.
  • Attorney review. Hand the research to a vetted trademark attorney, who decides whether a name looks clear and advises on filing.
  • Brand fit. Check the name against the domain, company name and advertising plans so they point the same way.

Research does not guarantee that a mark is clear or will be registered. Legal conclusions belong to a licensed attorney.

Our expertise · LLC Setup & Domain Registration

Company and domain setup, planned together.

The legal entity, the domain and the payment accounts depend on each other. We coordinate formation and registration with vetted providers so they are set up in the right order and in your name.

  • LLC setup. Coordinate formation with a vetted formation or legal provider, including the state and company name decisions that follow from your brand.
  • Domain registration. Check which names are available and register the domain with a registrar, with ownership in the company's name.
  • Payment processing. Processors review each business and website. We plan the entity, domain, site and processor application together, with processors vetted for your model.

Formation, registration and processor approval are handled by the state, the registrar and each processor, and are not guaranteed. Legal and tax questions belong with qualified professionals.

Our expertise · Media

Media: the stories you own.

Media is the content itself. We plan and write company-authored features and announcements, and keep the finished work organized so it can be reused.

  • Feature articles. Company-authored pieces about a brand, a product line or a launch.
  • Announcements. Short news items for launches, new offers and milestones.
  • An archive. Every published piece is logged with its outlet and link in a master coverage document, so nothing published goes missing.
  • Clear labeling. These are promotional features written by Med Excellence United, not independent reviews, and they say so on the page.

See what has been published in Publicity.

Our expertise · Publicity

Publicity: getting it published.

Publicity is where media reaches readers. Med Excellence United places company-authored features and announcements about its network, its brands and the businesses it supports, and coordinates publicity around launches.

Articles published by this desk are written by Med Excellence United. They are promotional features, not independent reviews, and they say so on the page.

Recent publicity

Our expertise · Marketing

Marketing without the unsupported claims.

Marketing sets the message and the campaigns. For regulated businesses that means planning the story and the ads against the rules before anything runs.

  • Brand and message. Align your website, offer and wording so they tell one consistent story.
  • Campaign planning. Plan campaigns for consultation offers, with budgets and measurement agreed up front.
  • Policy check. Review ad and landing-page wording against LegitScript standards and ad platform policies, and avoid sensitive health targeting.
  • Measurement. Tie reporting to inquiries and booked consultations rather than clicks alone.

Results depend on the offer, budget and platform policies. None are guaranteed.

Our expertise · Patient Acquisition

Patient acquisition, from first click to booked consultation.

Patient acquisition is the path a person takes after seeing your message. We plan that path so it is clear, consent-based and measurable.

  • Inquiry paths. Map each step from landing page to consultation request, including what is asked and why.
  • Consent-based follow-up. Plan reminders and follow-up around the consent a person has actually given.
  • Privacy-aware setup. Keep health information out of tracking and ad tools, and give any work involving health information a separate review of roles and safeguards.
  • Funnel reporting. Measure inquiries, booked consultations and drop-off points so changes are based on evidence.

We plan the acquisition path. Intake, clinical evaluation and prescribing decisions belong to independent licensed providers.

Our expertise · Entertainment

Entertainment: film and television memorabilia.

Our entertainment work is Hollywood Pictures™, which offers original and signed memorabilia from well-known film and television productions.

  • Curated offers. Featured items have included a Tom Ford bomber jacket worn in Wrath of Man, a Fury script signed by Brad Pitt and the cast, and original Silicon Valley props and wardrobe.
  • Collections. Archive-style features, such as Don Draper business cards and Sterling Cooper paper from Mad Men.
  • Seasonal and fan moments. For example, a Dwight Schrute poster signed by Rainn Wilson for The Office fans.
  • Story and publicity. Each release is paired with a company-authored feature, listed in Publicity.

Shop at hollywoodpictures.shop. Hollywood Pictures™ is not affiliated with the studios, productions or people named. Names appear only to describe items offered.

Our expertise · Commerce

Commerce: the storefront behind the offer.

Commerce covers selling product online. We help plan the storefront so the offer, the checkout and the follow-up work together.

  • Catalog and listings. Plan how items are described, priced and grouped, and keep descriptions accurate.
  • Checkout and policies. Plan payment, shipping, refund and privacy terms in plain language.
  • Launch features. Pair a storefront launch with media and publicity, as we do for Hollywood Pictures™.
  • Healthcare commerce. Where products or services involve healthcare, compliance and payment rules are checked first, in line with our compliance work.

See an example storefront at hollywoodpictures.shop.

How it works

From idea to an agreed plan.

Define the business

Your goals, current setup, operating locations and the decisions that need attention.

Map the options

Compare partners, platforms and workflows, with the requirements and tradeoffs made clear.

Agree on the next steps

Set the scope, responsibilities and approvals. Key business decisions stay in your hands.

No single platform is assumed. The right setup depends on your scope, budget, locations and the systems each partner supports.

Legal, tax, licensing and clinical questions belong with qualified professionals. Any work involving health information gets a separate review of roles, safeguards and agreements.

About Us · Who We Are

A business development and growth firm, compliance first.

Med Excellence United helps businesses plan and grow in regulated and fast-moving markets. Our expertise spans compliance, telemedicine, media, publicity, marketing, patient acquisition, entertainment and commerce, and compliance leads the plan.

We run a network of specialist brands, each covering one lane, and a publicity desk that writes about the network. We are consultants and publishers. We do not provide medical care.

Company
Med Excellence United LLC, a Delaware company.
Focus
Business development and growth, with compliance first. Never medical care.
Your role
Final decisions on partners, pricing and launch stay with you.
First step
A short conversation about what you are building.
About Us · Leadership

Led by Dave Goodrich.

Dave Goodrich is the founder and CEO of Med Excellence United and founder and CEO of Hollywood Pictures Studios, LLC, the company behind Hollywood Pictures™ and HollywoodPictures.shop. He has led global brands, developed telemedicine businesses and operated entertainment commerce ventures.

Telemedicine and healthcare

His telemedicine experience includes leading new business at White Label MD, a white-label telehealth and pharmacy platform, and signing hundreds of new partnerships. His earlier healthcare work includes running media for Johnson & Johnson at OMD and media-mix modeling for GSK's Flonase.

Entertainment and commerce

At 20th Century Fox, he served as Vice President and head of global digital licensing and e-commerce. He then served as Chief Marketing Officer of ScreenBid, a television and film auction platform working with studios to bring entertainment assets to collectors.

Advertising leadership

He was EVP, Digital Managing Director at Initiative and SVP of Digital Strategy at Universal McCann within IPG Mediabrands, where he led a digital team of more than 60 and ran media for Sony across its divisions. He also led the West Coast at OMD and ran digital advertising for Procter & Gamble at Grey Advertising.

Recognition

His work has been recognized with a Cannes Lions Gold, selection to the Ad Age Creativity 50 and Adweek's Branded Content Campaign of the Year.

Dave Goodrich, founder and CEO of Med Excellence United
Name
Dave Goodrich
Role
Founder and CEO, Med Excellence United
Also
Founder and CEO, Hollywood Pictures Studios, LLC
Based in
Manhattan Beach, California
Our brands

Our brands.

Two parts to the family: the Med Excellence United network of specialist consulting brands, and Hollywood Pictures™.

Our brands · Med Excellence United

The Med Excellence United network.

Med Excellence United is the parent company of focused consulting brands. Each covers one part of the telemedicine ecosystem, such as compliance preparation, providers, pharmacies, funnels or HIPAA-aware operations, so depth in one lane never dilutes the others. You get one coordinated plan.

Common questions

Before you reach out.

What does Med Excellence United actually do?

Business planning and coordination for telemedicine ventures: comparing platforms, provider networks and pharmacy partners, preparing for compliance review, and coordinating launch and operations. You make the final calls; we organize the path.

Do you provide medical care or sell medications?

No. Med Excellence United is a business consulting brand. It does not offer patient intake, medical care, diagnosis or treatment, and nothing on this site is medical advice.

Can you guarantee LegitScript certification or partner acceptance?

No. Certification decisions belong to LegitScript, and provider, pharmacy, platform and processor decisions belong to those organizations. Our role is to prepare and organize your side of the application so it can be evaluated properly.

What are the brands listed on this site?

They are specialist consulting brands in the Med Excellence United network. Each one focuses on a single part of the telemedicine ecosystem, so depth in one lane never dilutes the others.

How do we start?

Email Liz with a short description of your business and where you need help. Keep the first message to business details only: no patient information or medical records.

Let's talk

What are you building?

Tell us about your business and where you need help. Keep your first message to business details only.

Email Liz

Liz Sheridan · press and media · (551) 265-5995

Please do not send patient information, medical records or other sensitive information by email.